Moonbeam: Strategic guidance in an uncertain market
Market
Layer 1
Challenge
Strategy, Growth
Engagement
Hands-on
Outcome
Implemented a strategic plan, hired an execution team
Background & Objective
Moonbeam, a Polkadot layer-1 EVM protocol, faced headwinds after hacks and setbacks. They needed to chart a strategy to move forward and quickly decentralize their business activities to reduce regulatory risk by creating a constellation of companies centered around a Foundation.
Challenge
Several major setbacks had put the team on the back foot and they lacked a clear approach to the market.
- The team was divided on how they would achieve growth.
- The core team faced major regulatory risks due to the nature of their current legal structure.
- The Foundation was ill-equipped to be the center of mass for the ecosystem. They needed a team of A-players in a short period.
- In a changing market the team needed to do more with less, yet set a path for value in the next 12-24 months.
Results
- Hired key contributors for the Foundation that lead the charge to this day.
- Operationalized the Foundation to lead from the front with clear goals, objectives, and KPIs.
- Built relationships with key applications and landed deals with partners such as Uniswap and Upbit.
- Delivered a GTM strategy based on current market data and user feedback that informed a path-to-value for the foreseeable future.
Conclusion
Moonbeam underwent drastic changes in 6 months, but the engagement fundamentally changed the Moonbeam ecosystem and its path to value.